Creating graphic images nowadays have grown to digital. Although using a computer is a lot of help, most technical illustrators have not really adapted to using digital technology. For some technical illustrators, digital technology encourages them to manipulate and create visuals with results that are unthinkable decades ago. Even though the software is easy and user friendly, it is very powerful and has helped a lot of creative professionals in establishing their own technical illustration styles. Many marketers for digital technology have been innovating and modifying old software to help amateur technical illustrators.
Most digital technology is now designed to help home users create images in a professional manner. Many digital illustrators are now increasing their skills using variety of software and are moving closer to commercial digital technical illustration. They are now creating their own visual images, discovering their own visual languages, and then publishing the work across the web, which is a very logical thing to do to increase customer database. Technical magazines are now providing creative and technical advises about using specific software. The topics and the readership are wide and offers tips, tricks, easy to read, step-by-step how to instructions along with image samples from known professionals in the industry.
However, I am still convinced that the secret in making the best technical illustration and graphic images is combining digital and traditional styles artistically in a subtle manner. Changes and developments may occur with cultural shifts, new approaches, new visions, and new styles. The digital technology revolution has given way to creativity and big ideas. However, like any other software, one needs help from buddies to explain certain features and guide you when you are actually using the software. There are times when the image just disappears from the screen for no reason at all and you need to redo everything. The challenge here is knowing what works and what not works in different software. Anyone with a computer and the interest to draw or sketch can easily make a studio at home. Guess in this competitive world, it would be difficult to expand and enhance your drawings without the use of digital technology.
A technical illustrator needs to find his own voice in his drawing and illustration works. Adobe Photoshop is most common and easier to use. In Photoshop, a digital graphic designer is able to integrate vector art to image files such as vector masks or shape layers. In creating sketches or diagrams, it is always advantageous to use vectors in defining shapes or curves. You can always find different kinds of vector tools and functions that may suit to variety of task in Photoshop.
E-marketing is a concept that has, in such a short lapse of time, captured the interest of marketers and is fundamental today if companies want to survive in this digital world. E-marketing can be described as the achievement of marketing objectives via the use of electronic communication. Marketers should identify the needs of customers so as to satisfy them more efficiently using the internet as a medium of communication.
Digital technologies have become part of everyone’s daily life. Governments of several countries are investing heavily in the ICT sector because technology is the future. Also, digital technology is broadening marketers’ scope towards consumers’ experience of interactive marketing.
Marketers possess an array of tools to match digital technologies towards e-marketing purposes. Some of them have been elaborated in this article.
A digital camera is a device that records images and has become a very essential equipment in marketing today; whether in the traditional media or the electronic media. A photo is an aspect of the visual communication provided to customers which possess information. Such information determines whether the customers are visually satisfied and whether an action of acceptance or rejection will prevail in relation to the product photo. The digital camera is a must-have tool needed for product communication. Generally, companies hire photo agencies or professional photographers for the creation of their photos.
However, with the constant innovation of digital technologies, photographers are gradually leaving their place to a much more effective professional photo solution. It is the digital photo studio. A digital photo studio, also referred as digital photo lightbox is a fast, very easy and secure way in obtaining your product photos. These creative photo studios are available on the market.
The photo studios are easy ways to create quality product photos. The needs for external photographers, lighting crews and graphic designers are not needed. Build intuitive with no special trainings needed to manipulate the digital workstation; anyone can create professional quality photos within minutes. The software that comes along is simple, easy to understand and efficient to use. Moreover, it allows some photo editing options. Also referred to as the creative lightbox, these studios give you on-the-spot results.
The lighting of the digital photo studio is constant and no other lighting setup is needed. Moreover, no cast shadows are produced due to the effective symmetrical positioning of four lights within the studio. The possibility of macro photography is very true with such a workstation. Macro photos are close-up shots of product photos. These photos are very appealing as they show a product’s traits from very close.
The most interesting thing about the digital photo studio is that interactive 360° animations and 3-dimensional animations of products can be achieved through some clicks by anyone. Also, sizes, weights and heights do not matter as there are different studios that match various products, be it for small products, large products or tall products. The digital photo studio, without doubt, is the perfect tool needed for product communication.
Computer game is another high interactive way to grab the attention of audiences, especially the attention of teens. Marketers can directly advertise in the game itself. For example, a car game has the car brand names within the game- this promotes the brand name of car manufacturing companies. Marketers can place their products into the game or they can advertise online in multiplayer websites. Thus, computer games are an effective way to advertise to teenagers or younger adults.
Social media is slowly becoming a very powerful medium of communication. The audience for social networks has increased over the last three years and reached an estimated audience of over 300 million. In social media, marketers can make use of viral marketing, chatting, advertisements among others for the promotion of their products.
The impacts of digital technologies have indeed been immense in the E-marketing sector. Today, there are no doubts that technologies are primordial for product communication. Marketers should be well acquainted with the various tools which he can use to sell his products.
How has our world changed over the years? Digital technology is so prevalent today that we may not think about what we have lost. Do we really know what we have given up, or are we like the frog in the kettle of water? Sitting in this pot of water, we do not appear to realize the temperature is rising and where we started out is not where we started. What was familiar is no longer around and something different has taken its place.
We are all familiar with the big changes like expanding air travel to space travel. We have come to embrace change like what has happened with the introduction of home computers. However, have we really come to understand the impact these new inventions have had on our lives? In this article, it is my intent to bring to awareness some of those changes. Recognizing some of the things we do not have ready access to today may prompt us to look for alternatives before they are completely gone.
Digital technology changes and their impact:
Residential Landline Telephones The number of landline telephones in our homes is quickly diminishing. What was commonplace just a few short years ago is now a rarity. The advent of the cordless phone freed us from the tether of the wall or desk phone. We could now use the phone anywhere on our property. Cell phones freed us up even more. Now, we can communicate no matter where we are as long as there is a wireless signal. Digital technology finally did away with the having to stay home and wait for that important call from friends, family, Dr., or others. With the loss of the landline telephone, we also lost the answering machine. Now we have voice messaging.
VHS tapes and VCR’s Many of us had reels of 8mm home videos at the time VHS camcorders became popular. Almost overnight, our 8mm film became obsolete and the only way to preserve that fragile film was to have a commercial vendor transfer the film to VHS. Today, the number of machines that will playback VHS tapes is decreasing while the use of CD’s and DVD’s is increasing. Soon, the means to transfer our VHS tapes to this media may very well disappear except for commercial vendors. Digital technology has once again moved, possibly leaving us in the dust.
Classified Advertisements Many of us can remember when looking for employment meant spending hours exploring the classified ads in the local newspaper. After identifying the positions we were interested in, mailing cover letters and resumes became our focus and completing job applications at the employer’s location was expected. The majority of the employment ads appeared in the Sunday edition with diminishing returns throughout the week. Today, finding these position listings on the internet is much easier than finding them in print media. Losing employment related classified advertising, along with general advertising, has placed a stress on print media with many businesses having to cease operations. Digital technology has changed the way we look for work and even how we apply for that once in a lifetime job.
Automobile High Beam Dimmer Switch For most generations alive today, this is a non-issue. Members of the Baby Boomer generation will probably remember the dimmer switch on the left side of the floorboard on the driver’s side. With oncoming traffic, a quick flick with the tip of the foot and your high beams were instantly shift to low beams and when the traffic was past a second flick of the foot brought out the high beams once again. With this function relegated to a hand control, it is easy to exercise this safety feature, especially since we do not always have both hands on the steering wheel. For some high end vehicles, digital technology may have created sensors that automatically adjust headlight output, but many of the cars today still have a lever on the steering column.
Music Preservation Another technological change is associated with the preservation of our old analog music recordings. Often found in the form of 78, 33 1/3, and 48 rpm records, these old favorites and classical music may not be found on the new digital media. We do not have to let these tunes sit away in unused collections like many 8 track cartridges. Today there are means to transfer these songs to our computer. Once on the computer, we can then move them on to other digital media storage devices such as MP3 music players. Although digital technology is advancing at a rapid pace in audio presentation and preservation, there is still a method for the individual consumer to preserve and playback those stacks of vinyl records just sitting around collecting dust.
Digital technology is changing our everyday lives. We need to be vigilant about the things we value today because the means to enjoy them may not be available tomorrow unless we keep on top of technology available for the transition. Do you have old files or photos stored on the floppy discs from a few years ago? The only way to retrieve them now may only be through commercial sources. Even our favorite CD’s could be replaced with some other kind of digital technology. Even today, much of our music is downloaded from the internet.
Photography has always been a part of our lives. It has helped people capture precious memories – both the good and the bad. Through the years, photography equipment and techniques have evolved to become its own art form. Technology continues to evolve, constantly changing the landscape in which a professional photographer works his trade. Here is a short background on the topic:
What is Digital Technology?
It is usually defined as any system using parts that make use of binary or digital logic which is 1 or 0. If your tool or equipment has a micro controller or a processor inside of it, or if it uses storage and a software program that can perform even simple decision making, that means the equipment you are using benefits from digital technology.
What is Digital Photography?
In simple terms, it means using photography to capture images using digital technology. In the past, photographic film was the main ingredient for photography. But through progress and development, photography has taken the next level in its evolution by utilizing digital technology. With digital technology, you can print, store, display and do so much more with your pictures than you ever thought possible! You can use your equipment to store the images or, if you have a computer, you have the ability to transfer and store your photos onto your computer’s hard drive.
With digital technology stepping in, it certainly has changed traditional photography in so many ways.
• With this technology, you won’t need to purchase film anymore. It has the ability for you to review the shot taken and if you don’t like how it was taken, you can always capture the image over again. This helps save money because there is no waste of a negative.
• The storage capacity for digital technology is enormous – you can easily store your pictures and keep your lovely memories for as long as you wish. Traditional photography, on the other hand, can not do this and you will have to pay more to have them printed.
• Digital photography allows you to print them as well, if you want. If you don’t want to print your digital images, simply delete them or store them in your computer for future use.
• Digital technology allows you to review and edit your images almost instantly after the image is captured. Traditional photography requires many more stages before the image can be reviewed and edited, and each stage costs additional time and money.
• With digital technology, you can perform enhancements and add information on the picture such as added text or even the date. This process can usually be performed within the camera itself.
• ISO speed settings are easier to change. In fact, all film settings are much easier to adjust and set on a digital camera compared with a traditional film camera.
• It saves time and enables a faster turn-around on investment when shooting for a client, since the traditional ways of photography took more time to show the customers the image results.
• The cameras used lately are a bit smaller much easier to carry around. They are handy and not bulky.
• There are digital photo printers and computers that are available almost everywhere. These eliminate the cost of expensive processing equipment – dark rooms are now a thing of the past.
Those are just some of the changes digital technology has made in the photography industry. If you want to learn more, visit your local digital camera shop and ask some questions. Make sure you visit a store that was designed with professional photographers in mind – the salespeople there will be much more knowledgeable than your local clerk at a typical chain store.